INSIGN – Vade mecum for the directional signing of industrial estates

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Drivers are losing time and are sometimes travelling useless kilometres because the directional signing to and within industrial estates is not optimized. The INSIGN project reflected on this problem from the angle of mobility. Emphasis in this project was on the signposting of the estates themselves.

In this study, a concept for the uniform directional signing of industrial estates was developed during a thorough analysis. This concept was tested in two live projects.
Ample consideration was given to factors such as:

  • scale: size of the area, number of companies;
  • complexity: entries, crossroads, intertwining of functions, degree of scattering, organization (estates extending over several municipalities);
  • functional occupancy: types of company, homogeneity;
  • disenclosure: situation with respect to the road network, entries, shape;
  • level of attractiveness and sphere of influence: target public, type of means of transport, unfamiliarity with the site.

The final results of the study have been processed into a vade mecum, with guidelines for the signposting of various types of industrial estate.

The project was initiated by VIM. It was carried out by the former nv Tritel (now renamed Technum-Tractebel), with BRRC as a subcontractor. BRRC was in charge of the general quality control of the project and actively participated in the study of the present situation, the detection of black spots and the determination of points of particular interest. In connection with this, BRRC took part in forums organized by VIM with the navigation sector (the so-called “Denktank Navigatie Vrachtwagens”).